TikTok Development

TikTok today has over one billion users. This blog post is going to cover the history of TikTok and how it came to be today.

According to The TikTok Logo: History and Why It Works, TikTok has grown into a destination of choice for what is happening in fashion and beyond, and the videos that have gone viral on TikTok have catapulted their creators right into the spotlight overnight.

TikTok is one of the social networks that is expanding at the quickest rate due to its bright music note-shaped emblem, which is instantly recognizable all over the world. TikTok was launched in 2016. When TikTok was launched in 2016, the Chinese business, ByteDance released an application known as A.me, which allowed users to produce and share short films. Twenty-three months later, it was rechristened as Douyin (㊖音). 

The year 2017 marked the beginning of ByteDance's expansion of Douyin outside of China, which became known as TikTok. In the later part of that year, ByteDance purchased Musical.ly, a parallel short-form video application that was headquartered in Shanghai and had a US office in Santa Monica, California. Users of Musical.ly were able to film videos of themselves lip-syncing, and the platform already had a significant user base in the United States. ByteDace used the acquisition of Musical.ly to extend the app's reach to include the United States of America and incorporated some of Musical.ly's capabilities into TikTok.

There was not much of a change made to the Douyin logo during this period. An unidentified designer originated the initial version of the logo, which was a straightforward "d" form that was meant to seem like a musical note. Depending on the circumstances, the logo was either black on a white backdrop or white on a black background. To create the impression of motion, accent colors such as cyan and fuchsia were used.

TikTok users can recognize the TikTok logo without any difficulty because it has stayed essentially unchanged throughout its existence. As a result of this design decision, TikTok was able to establish a lasting brand awareness.

The TikTok logo: History and why it works. Shopify. (2023, May 20). https://www.shopify.com/blog/tiktok-logo#:~:text=The%20story%20of%20TikTok%20began,China%2C%20under%20the%20name%20TikTok

https://variety.com/2021/digital/news/tiktok-1-billion-monthly-active-users-1235075119/ (Photo)







Comments

  1. Lexi CheekDecember 12, 2023 at 12:08 PM

    Olivia, this was a great topic to cover because of how popular Tik Tok is at the moment. You truly hit the appeal to your auidence very well. Some people may not know how Tik Tok came to be and where it orginated from. For some reason the image won't load for me, but that may be an issue on my end. This was a very professional post and I enjoyed that. Well done.

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